Digital Marketing / Web Design

Weston Flooring

"icon1 maximized the growth of our business."

The Challenge

CREATING A LOOK THAT SCREAMS HIGH FASHION EDITORIAL

Founded in 1974, Weston Floorings’ successful 40 plus years of servicing Ontario with their commitment to quality in products, craftsmanship, style, service and design, has positioned them as Canada’s most trusted source in flooring. When the time came to revamp Weston Flooring’s web presence and implement digital marketing strategies, they sought out a company that shared their values and commitment to excellence.

Our challenge was to create a new responsive online web presence that reflected the corporate enterprise Weston Flooring had grown into. We were tasked with designing a sleek, modern, fashion meets flooring online presence that showcased the qualities Weston Flooring has become known for.

Along with the design and development of a revamped online presence, icon1 also implemented Search Engine Optimization (SEO) strategies to improve the online Google ranking of Weston Flooring, ensuring their reputation as an industry leader remains number one across Google.

- ELEGANT DESIGNS
COMBINED WITH EXCEPTIONAL SERVICE

Our Approach

TAKING IT ONE STEP AT A TIME

icon1 tackled the challenge presented by Weston Flooring in segments. First we met with them to discuss options and provided suggestions in how best to bring their vision to life.

Showcasing Weston Flooring as an industry leader required moving away from the family feel of their previous website to an enterprise style web presence. Icon1 also devoted focus on improving their online rankings through SEO optimization.

Another core approach was to ensure that the bad links that were showing up previously indicating that Weston Floorings’ WordPress website had been hacked was no longer showing up, therefore ensuring that their customers were no longer being poached by competing companies.

Our Results

WHEN YOU DO GOOD WORK, PEOPLE WILL NOTICE YOU

With a clear vision and working closely with our client, icon1 was able to create a new sleek and modern web presence that had the look and feel of a high end catalog. Weston Flooring experienced improved traffic to their website, higher customer engagement and an uptick in positive reviews that had a direct positive impact and an increase on their ROI.

The investment in SEO and Google search rankings ensured that Weston Flooring was at the forefront of all searches related to flooring and anchored their reputation as an industry leader in all things flooring.

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