Creating the New Standard in Accounts Receivable Automation
Founded in 2006, VersaPay has combined technology and business innovation in re-inventing the entire accounts receivable process. So it was a natural fit when they reached out to icon1, looking for the same qualities they had built their company foundation on.
Our challenge was to create a custom designed Word Press website and blog that would increase leads, traffic, improve conversion rates and build authority in the financial technology industry highlighting Versapay’s expertise.
Another challenge involved with the redesign of VersaPay’s website was planning out how to present each information platform in a sophisticated, professional and visually engaging way.
ON USER’S ABILITY
Simplicity is Strength
VersaPay’s needs had outgrown their current site and users were finding the site confusing, hard to navigate, with too much information, resulting in loss of leads.
Our objective was to innovate and structure a new website to encourage and drive new organizations, businesses, and distributors the benefits of using VersaPay’s ARC cloud-based platform.
Our approach was to organize immense amounts of information into a logical and simple structure that could to be accessible to new and existing clientele. A new website had to be created within a 2 month turnaround, to meet Versapay’s requirements.
104% INCREASE IN USER ENGAGEMENT
LIKELY TO RETURN INCREASED 15%
158% INCREASE IN VIDEO VIEWS
With the expertise of icon1 developers and designers under a very aggressive timeline, we successfully relaunched the new revamped online presence of VersaPay in early 2018
The successful relaunch of Versapay marked an overall increase in lead captures, user experience, user engagement and digital marketing.
We are proud to say that Decosta conducted an external 36 day study vetting our relaunch to glowing reviews
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