MAKE IT SIMPLE, BUT SIGNIFICANT
Founded in 1976 Jasper Construction is a corporation of Canadian owned companies offering comprehensive turn-key capability that all work in tandem to provide experience and expertise in general contracting, land development and property management..
Jasper required a brand new online experience for their users that showcased their corporate brand that in turn would enhance their brand message and sales. Moving away from the family business feel to the corporate behemoth that Jasper has become was one of the first actions icon1 undertook.
THE ROAD TO SUCCESS IS ALWAYS UNDER CONSTRUCTION
Icon1 spent time with Jasper executives and key stakeholders to thoroughly understand their business, brand and messaging, to feature their strengths, current projects, portfolio and clients both in the commercial and community sectors. The goal was to accurately reflect their brand, the range of work Jasper was involved in and their client partners while also engaging their online users.
Additional strategies that icon1 came up with included a gallery, news page, client list and updated color schemes that were used across digital and print platforms ensuring the brand was consistent across all mediums. Icon1 also rebranded Jaspers RFP proposal booklet to act as a companion to their redeveloped website.
Icon1 also developed a custom internal system to allow them to directly communicate and send their approved vendors RFP proposals for manufacturing and services required.
DESIGN IS THINKING MADE SIMPLE
The redevelopment and rebranding of Jasper led to an increase in organic Google ranking, brand value and sales. The redesigned Jasper website was converting more leads into sales and there was a boost of inquiries and requests for the redeveloped RFP booklet that was also instrumental in sales increases.
Icon1 has fostered a strong and positive relationship with Jasper and in turn received several referrals and is currently working on another revamp of their online presence.
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