Jasper Group
The Challenge
MAKE IT SIMPLE, BUT SIGNIFICANT
Founded in 1976, Jasper Construction is a corporation of Canadian-owned companies that all work in tandem to provide experience and expertise in general contracting, land development and property management.
Jasper required a brand new digital and print experience for their company and client base that showcased their corporate brand, which in turn would enhance their brand message and sales. Moving away from the family business feel to the corporate enterprise that Jasper has become was one of the first actions icon1 undertook.
–JOSEPH L. ZINNI, VICE PRESIDENT
–JOSEPH L. ZINNI, VICE PRESIDENT
OUR APPROACH
THE ROAD TO SUCCESS IS ALWAYS UNDER CONSTRUCTION
Icon1 frequently communicated with Jasper Executives and key stakeholders to thoroughly understand their business and brand message. Accurately reflecting Jasper’s brand, the range of work they are involved in and their client partners was integral to the redevelopment of their digital and print platforms.
To engage their online users and feature Jasper’s strengths, icon1 highlighted their current projects and created a portfolio of their clients in the commercial and community sectors.
Further strategies that icon1 came up with included a gallery, news page, client list and updated color schemes that were used across all digital and print platforms ensuring their brand was consistent across all mediums.
Icon1 additionally rebranded Jaspers RFP proposal booklet to act as a companion to their redeveloped web presence.
Within the company, icon1 developed a custom internal system to allow Jasper to directly communicate and send their approved vendors RFP proposals for manufacturing and services required.
OUR RESULTS
DESIGN IS THINKING MADE SIMPLE
The redevelopment and rebranding of Jasper led to an increase in organic Google ranking, brand value and sales. The redesigned Jasper website was converting more leads into sales and there was a boost of inquiries and requests for the redeveloped RFP booklet that was also instrumental in sales increases.
Icon1 has fostered a strong and positive relationship with Jasper and in turn received several referrals and is currently working on another revamp of their online presence.
Schedule a Demo Today
We are creative partners always looking for the next challenge.