Event Management / Exhibit Solutions / Information Architecture

Intel Corporation

Intel Event Express was developed by icon1 to help manage Intel’s global events program.

The Challenge

Scalable & Flexible Event Management System

Intel Corporation was in need of an Event Management System that provided transparency across multiple GEO's with the built-in flexibility to customize key modules and areas of the system as required by different business units.

Due to the unique requirements and complex workflows, Event Express needed to be customized, and designed to manage, track, report on and measure all of the components of Intel’s Global Events in real time.

2,841+ Current Users
2,102+ Events Added
Around the World
70+ Business Units Currently Using IEE
2,841+ Current Users
2,102+ Events Added
Around the World
70+ Business Units Currently Using IEE

Our Approach

LOOKING INSIDE

We approached this project by working with Intel’s Event Managers to identify the most useful modules of the various fragmented systems being used by Intel and seamlessly build those capabilities and requirements into Intel Event Express.

To deliver these solutions in one easy-to-use software, we met with the Intel core team on a regular basis to determine and develop new features that are customized to their workflows and fluid environment.

Our Results

Innovation in Motion

With Event Express, Intel can keep track of event estimates versus actual costs therefore increasing ROI. Real-time reporting capabilities gives Intel and its business units clear visibility on key information while also reducing the amount of redundant events.

There was marked improvement of collaboration between different business units, higher ROI on asset usage and clear global branding amongst reps and increased transparency on Intel events and global marketing efficiencies.

icon1 is a proud partner in bringing Intel’s global vision to life.

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