INK Entertainment is Canada's leading lifestyle and entertainment company. Operating since 1982 and headquartered in Toronto, INK boasts successful enterprises in the dining, lifestyle, entertainment and design industries.
INK required a Custom Cloud-Based Reservation and Venue Management System that consolidated all their entertainment and restaurant venues for the purpose of one centralized booking portal for all their events, concerts, clubs and private and corporate parties.
INK’s reps needed clear transparency to manage real-time booking availability of all their venues. A solution was needed to streamline the cumbersome and fragmented process of manually capturing bookings through Outlook calendar with the dependence on the reps to figure out the details of specific bookings with no clear visibility to forecast when and how the venues were being used.
CREATING A BESPOKE SYSTEM
Icon1 met with INK Management stakeholders to determine what their requirements were and the specific data fields to be captured by the new system. With the request for specific data fields and the ability to search by filters it allowed for multiple ways for venues to be booked to generate the most profitable return per booking.
With the requirements gathered, icon1 was able to map out and present our findings and once mock-ups were approved, we tested out and launched the live system seamlessly with great user experience feedback. Another asset with the portal was the flexibility of multiple tiers of user access permissions granted, that allowed different functionalities and views within the system depending on the role of the individual.
Great People Make Magic Happen
The Custom Cloud-Based Reservation and Venue Management System created for INK reduced the inconsistencies, double-bookings and errors that were previously being made through Outlook calendar. With all information, requests and bookings being made through one centralized system there was greater efficiency of time being used with increased communication and collaboration amongst booking reps.
The ROI was significant in that the use of the venues were being maximized to their fullest extent and ensuring that they were all being booked well in advance, reducing any given time that a venue was unused. With clear visibility and pertinent data captured, the system allowed the ability to hedge multiple bookings for a specific venue to calculate the ROI and match the most appropriate venue to a booking at any given time.
Icon1 is proud is say that INK Entertainment has been using our Reservation and Venue Management System for over a decade.
Schedule a Demo Today
We are creative partners always looking for the next challenge.