Event Management & Exhibit Solutions

Genentech

Event and Asset management system

Customized Event Management System

The Challenge

Genentech needed an event management system that was customized to their workflow and with the ability to order assets in one cohesive system. Genentech had very specific requirements for their global event system and needed a solution that would meet all their needs.

Icon1 worked with their team to determine the multi tier workflows and mapped out the data they wanted to collect. Using the event Express platform we customized the system to meet their needs and deliver a customized Event Management system that help improve their event operations. With the use of Event Express Genentech is able to maximize its event marketing and asset usage.

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