Digital Marketing / Social Media Marketing / Reputation Management

Apollo Corp

Analyze, Create, Plan

The Challenge

WITHOUT STRUGGLE THERE CAN BE NO PROGRESS

Apollo Health and Beauty Care is the largest Private Label and Control Label Personal Care Manufacturer in Canada, servicing North America, Central and South America, Mexico, Europe and Asia. Apollo is a leading provider of personal care products and is widely regarded as the industry's finest, having compiled a complete library of independently tested and fully National Brand Equivalent generics to all major National Brands.

Apollo approached icon1 to re-design and revamp their current web presence. Their challenge was that their current website was outdated, poorly designed, wasn’t responsive across all platforms and the information was difficult to understand. The current site did not reflect the behemoth that Apollo Corp is.

Apollo also required a social media presence along with a digital marketing and product awareness campaign to cement themselves as industry leaders. Reputation Management was also on the agenda to ensure that when searched on Google the information showing up was a true reflection of Apollo and its executive stakeholders

216% IMPROVEMENT
IN
ONLINE REPUTATION

Our Approach

DIFFERENT NEEDS REQUIRE DIFFERENT SOLUTIONS

Icon1 revamped Apollo’s web presence creating a new look and feel of their website while also showcasing the large imprint Apollo had in the health and beauty industry. Icon1 also created a high-level social media campaign by creating accounts throughout social media platforms including Twitter, Pinterest, LinkedIn and Facebook.

Resources were also invested in a SEO campaign focusing on specific keywords to bring up Apollo’s Google rankings which in turn also positively impacted the parallel Reputation Management initiative also being implemented. Icon1 also created an aggressive digital marketing campaign and launched a complimentary website call Savvy Beauty that served as a resource to market Apollo’s private label products. This additional forum created a platform where Apollo could showcase their products while also providing beauty tips, tricks and hacks for their demographic of health and beauty consumers.

The Results

PLEASURE IN THE JOB PUTS PERFECTION IN THE WORK

Apollo immediately experienced a remarkable online reputation improvement that was upwards of 200%. Icon1 successfully ranked over 57 keywords on the first search page of Google through SEO and landing page optimization, thus anchoring Apollo as the go-to for health and beauty. The increase of traffic to Apollo’s website was substantial almost immediately with improved user engagement and consumer interest in their brand via Savvy Beauty

The Reputation Management initiative was a huge success through icon1’s elegantly targeted digital campaigns and social media marketing strategies. This particular campaign highlighted the strengths of the CEO and Chairman of Apollo thus placing them in favourable light that reflected a more positive image.

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