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Friday, December 7th, 2018

Tips for Organizing a Successful Event

Organizing a Successful Event

Organizing an event is not an easy task by any stretch of imagination. A large-scale event, trade show or exhibition  often share a special affinity for Murphy’s Law which states that “things will go wrong in any given situation, if you give them a chance,” or more commonly, “whatever can go wrong, will go wrong. Not everything can be expected to go exactly as planned. At the same time, even a minor miscalculation or misjudgment has the potential to derail the entire program.

It’s the reason event managers and organizers have mastered the Duck Face Rule, or the need to look calm and composed from the outside even as you keep energetically paddling with your feet underwater so that you remain afloat!

Given the many challenges, a top-of-the-line event management software can greatly simplify your job. Irrespective of whether it is a trade show, exhibition, webinar, conference, concert, or any other type of event, a premium quality event management software makes complicated details easy to grasp aiding in the successful implementation of your plan.

In the following paragraphs, we shall discuss some important tips you need to keep in mind to ensure that everything goes as planned and the event turns out to be a grand success. We shall also see how a quality event management software is a critical component of any event and how it helps streamline the entire planning process.

  1. Be Clear in Your Objective

It is important that you have a critical approach to this issue. Clearly defined goals and objectives allow you to focus on attaining them with a strong sense of purpose and dedication. Formulate your objective of the event as clearly as possible. What is the purpose of staging the entire event? Do you wish to provide additional knowledge about your offerings to your target audience? Do you wish to tap into a larger consumer base? Is your aim to convey gratitude to your customers, investors and stakeholders? Or is it all about generating leads or raising funds for the project?

The reasons behind organizing an event could be many but you need to be very sure about its primary objective. This is absolutely critical since it is your objective which determines the concept, venue, layout, timing, duration, catering, role distribution, ROI calculation etc.

  1. Detailed Planning is of Paramount Importance

Everything from conception to budget, logistics, content and promotion requires immaculate planning. It is a good idea to create a common document to enable the entire team to keep a track of what others are doing and how the task is progressing. A list of key tasks needs to be prepared along with the timeline and budget for each. It is also important to determine a timeframe for the entire project as it is often seen that in the absence of one, tasks tend to overshoot their estimated completion time.

  1. Prepare Your Budget Keeping in Mind Unforeseeable Situations

Your budget should be closely linked to the tasks you need to carry out. It is always a prudent thing to keep some reserve capital for unforeseen circumstances. For example, bad weather might compel you to shift your open-air event indoors. You need to have spare capital to quickly shift to a new venue with all the furniture, equipment and materials in tow.

  1. Attention to Details

It is best to plan everything in advance down to the smallest detail. You need to be very certain regarding how the attendees will register, who will greet them, the sitting arrangement, what presentation structure you will follow and how you will entertain your guests during breaks among other things. To make your event a success, you need to surprise your guests by exceeding their expectations in the most ordinary things.

  1. Take Help of a Quality Event Management Software

A top quality event management software can make your job a lot easier, especially when it comes to repetitive tasks that need checking and rechecking to ensure everything is in order. Some of the ways in which an event management software can help you organize a highly successful event are enumerated as under:

  1. Simplifies the registration process

Event management software can be of great help when you wish to ease the burden of setting up, collecting and managing your registrations and ticketing. Quality event management software come with loads of important features like automated email marketing and social media compatibility, which does an excellent job of keeping your potential audience up-to-date with the latest news and happenings regarding the event.

  1. Maximize your reach

Almost all premium quality event management software are equipped with advanced social media features. What this means is that you can effortlessly convert your attendees into your event promoters who will spread the news of your event far and wide. The only thing you need to do is keep them updated with all the relevant news and information so that they communicate the right message to their followers and contacts.

With an unwavering commitment to quality and professionalism backed by solid expertise in developing premium quality software, icon1 enjoys an impeccable reputation of delivering highly customized software solutions like Asset Management Systems, Conference Management Systems, Registration and Onsite Solutions and Event Express Management under a single roof. Its Event Express is a premier, fully customizable web portal designed and developed to manage, track, report on and measure all the components of your event in real time at one place. The cloud-based, GDPR compliant software helps you manage your location, attendees, generate reports, communicate with event-goers, simplify complex calculations, makes check-in easier, and helps you measure event success among other things.

icon1 is a one-stop shop for all your marketing needs to keep your trade shows, conferences, events and exhibitions running smoothly. Call us at 1.866.413.2027 or fill up the registration form and we will get in touch with you.