Research is the key to creating an effective presence online. Relevant aspects of competition, market positioning, and target audience are discussed during this extremely important initial phase of project coordination. A comprehensive plan, including specific marketing challenges are addressed and carefully reviewed.

2. Strategy Development and Planning

Strategy Development and Planning establishes the emphasis and goals for the project. Schedules, budgets and action plans are carefully devised and basic site architecture is established, providing a frame for the project to go forward with.

3. Development of Design

Development of Design facilitates the exploration of viable visual solutions compatible with the relevant business image or brand as well as associated project and client goals. Innovation and refinement are the keys entailing that an effective solution is developed and put into action.

4. Implementation

Implementation is concerned with bringing total functionality to the established site design and architecture. Visual elements are optimized, final text is scrutinized and appropriate programming is assembled and tested.

5. Installation

Installation entails putting your web solution to work for you. Installation is complete when your web presence is fully functional and accessible on the Internet. Training for proper client use is also provided when necessary.

6. Project Follow-up

Project Follow-up services are essential to drive visitors and customers to any new Web site. A whole host of web traffic development techniques are employed to achieve this including registration with major search engines and baseline log file analysis. Monitoring and maintenance is ongoing.

Summary