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Marketing your print material is just as important as the design concept and choice of the material. Targeting the audience effectively can dramatically affect the outcome of your marketing campaign. Simply distributing your material without proper research may have little or no affect on new sales. ICON1 can help your business target the proper audience based on your business. We also have several different marketing plans which may improve your overall response.  
Newspaper inserts gives you the power to reach a vast area of potential clients, which are targeted based on your company needs. ICON1 will gather geographic, demographic and lifestyle information and target your ad accordingly. Select from several different methods of distribution that best suit your companies needs.

DELIVERY BY FSA
Delivery by FSA (Forward Sortation Area) is one of the most popular choices for advertisers. An FSA contains approximately 10,000 households (5,000 to 15,000). DELIVERY BY CENSUS TRACT
Distribution by Census Tract (CT) is another popular choice. A Census Tract contains approximately 2,000 households. CT boundaries are determined at each census and a variety of government statistics are available to help you choose desirable CT's.

DELIVERY BY RADIUS AROUND A STORE
By using your own sales records, knowledge of competitor's locations and input from your local store management, you can determine a market around each of your store locations. We can provide distribution to match your needs.